Email marketing might feel a bit old-school, but done properly, it’s one of the best ways to keep your Halifax customers coming back. The key is to make your emails feel personal, useful, and worth opening – not like a load of spam clogging up their inbox.
Start with your content. Share news about new products, seasonal offers, or special events. Highlight what’s happening in Halifax to make it feel relevant and local. Keep the tone friendly and informal, as if you were chatting to a regular customer over a coffee.
Timing is important too. A weekly or fortnightly email works better than bombarding people daily. Test different days and times to see when your audience engages most. And don’t forget the design – images should be clear, text easy to read, and your call-to-action obvious, whether that’s “visit us today” or “order online now”.
Finally, track what works. Look at open rates, clicks, and conversions to refine your campaigns. With a bit of planning, your email campaigns can turn casual visitors into loyal regulars, keeping your Halifax shop or café busy all year round.